Opinions of the People's Government of Huangyan District of Taizhou City on Further Supporting Agricultural Products Marketing

 

Township people's governments, sub-district offices, and district governments directly under the units:

 

In order to speed up the marketing of agricultural products in our district, further promote the docking of agricultural products with markets, supermarkets, and agricultural product processing enterprises, further enhance the awareness of agricultural product brand creation and the influence of marketing and publicity, and further improve direct sales, online marketing, cold chain storage, and logistics and distribution of agricultural products. Circulation environment in other fields, cultivate and strengthen the contingent of agricultural product marketing subjects in our region, and improve the market competitiveness of agricultural products in our region. The following opinions on agricultural product marketing are formulated as follows:

 

I. Support the cultivation of agricultural product marketing subjects

 

(1) Support the docking of agricultural super League. For the agricultural product marketing subject that sells local high-quality agricultural products in Huangyan that year and enters a large-scale supermarket for more than one year, a one-time reward of 30% of the entrance fee will be given, with a maximum limit of 100,000 yuan.

 

(2) Support marketing entities to sell agricultural products online. Through various network platforms that year, a reward of 100,000 yuan for sales of local high-quality agricultural products in Huangyan amounting to more than 200,000 yuan, a reward of 40,000 yuan in sales of more than 500,000 yuan, and a reward of 100,000 yuan in sales of more than 1 million yuan For each increase of 1 million yuan in sales, an additional 100,000 yuan will be awarded, with a maximum limit of 300,000 yuan.

 

(3) Support marketing entities to purchase local agricultural products. Marketing entities (including agricultural leading enterprises) that purchased more than 200 tons of local agricultural products in that year will be given a reward of 20,000 yuan with valid proof of purchase contracts and invoices.

 

Second, support the construction of agricultural product marketing cold chain and other facilities

 

A one-time reward of 30,000 yuan for a cold-chain storage capacity of 25-50 cubic meters for newly-built air-conditioning warehouses used for cold storage of agricultural products, a one-time reward of 40,000 yuan for 51-99 cubic meters, and a one-off of 100-149 cubic meters Reward of 50,000 yuan, 150-199 cubic meters of one-time reward of 70,000 yuan, 200-299 cubic meters of one-time reward of 80,000 yuan, 300 cubic meters or more per 100 cubic meters of reward is calculated, the maximum limit is 150,000 yuan . For the newly purchased bayberry vacuum packaging machine (vacuum machine, heat shrink film machine, cutting machine three sets), 70% subsidy will be given. For the newly purchased van-type cold chain transport vehicle used for transportation of agricultural products, each vehicle will be awarded a reward of 50,000 yuan, and each enterprise will be limited to 2 vehicles.

 

Third, support the establishment of famous brands of agricultural products

 

Newly awarded "China Famous Brand", "China Export Famous Brand", "China Well-known Trademark" (Administrative Identification), "Certificate Mark", "Zhejiang Famous Brand", "Zhejiang Famous Agricultural Brand", "Zhejiang Famous Brand Agricultural Products", "Zhejiang Export Famous Brand", and "Zhejiang Famous" Units with the trade name "Top Ten and Top Ten in Zhejiang's Agriculture (Forest) Industry" and other awards will be implemented with reference to the "Several Policy Opinions on Promoting Economic Transformation and Upgrade" (Yellow District Committee [2016] No. 28) document. A one-time reward of 100,000 yuan will be given to the application unit that obtained the special mark for the geographical indication product in that year. A one-time reward of 100,000 yuan will be given to the application unit that obtained the title of the hometown of various special products in the country in the same year. 1,000 yuan for award-winning agricultural (forest) products of district government organizations that year, 2,000 yuan for award-winning agricultural (forest) products of municipal government organizations that year Gold prize for agricultural (forest) products, each product rewards 10,000 yuan, and those who have won the provincial or higher quality product award, each product rewards 3,000 yuan.

 

4. Support the promotion and promotion activities of agricultural product display and marketing

 

(1) Support the special promotion activities of agricultural products. With the consent of the district government, full-subsidy subsidies will be given for organizing special agricultural product promotion activities in provincial capitals (larger cities); with the approval of the competent authority, 70% of online and offline agricultural product promotion activities organized by marketing entities will be granted. The subsidy for referral funds is up to 100,000 yuan.

 

(2) Support advertisements for agricultural products. Units with an outdoor advertising fund for agricultural products and television advertising for more than 150,000 yuan in that year will receive a one-time subsidy of 50,000 yuan after verification. For the Huangyan boutique fruit promotional advertisements produced by all marketing entities, the advertising costs will be fully subsidized after the plan is reviewed and approved by the competent department.

 

V. Supplementary Provisions

 

(1) In this opinion, high-quality agricultural products refer to agricultural products that have obtained relevant certifications or have traceable quality.

 

(II) This Opinion shall be implemented as of August 1, 2018. The policy related to compensation and compensation in this opinion takes one year as a compensation and compensation cycle. If the previous relevant policies are inconsistent with this opinion, it shall be implemented in accordance with this opinion (unless otherwise provided by a superior).

 

Huangyan District People's Government of Taizhou

 

November 27, 2018